Appliance manufacturers collectively "up" to seek changes to control their own destiny – Konka Group, the LCD TV – Network Appliance
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Recently, color TV, air conditioning manufacturers have announced to the upstream into a hot blood into the upstream industry to household appliances, which in the end what is the reason, color TV and air conditioning manufacturers to stir up “up” the passion … …
2 28,
Konka
The Group invested 886 million yuan Kunshan LCD module plant was started, in addition to production of LCD modules, but also produce a 15-inch ~ 47 in.
LCD TV
. Konka Group Chairman and CEO Hou Songrong said, Konka Group LCD module by entering the upstream building works, completed its strategic layout LCD TV industry. At this point,
Hisense
,
TCL
And Skyworth have also “up” and building LCD module plant.
Coincidence. And
TV
Manufacturers have to enter the upstream, like air conditioning manufacturers have also cooperation with international giants, to join the variable speed compressor and precision molds. For whatever reason, to provoke color TV and air conditioning company “up” the passion? After this round of cooperation, the market will happen to? Consumers will get what is convenient?
“Into upstream” to better control costs
“After the completion of LCD module plant, we control the cost of LCD TV from 33% to 63%.” Hou Songrong the case, told reporters. Previously, domestic manufacturers of LCD TVs, nearly 70% of the total cost screen is imported, while only 30% of the cost by their own control, despite the great sales, but could not escape as the most downstream industry chain identity, no self-control embarrassment.
Konka Group Director of Operations Management Center Sun Wenbo told reporters, LCD module is a core component of LCD TV, with its own LCD modules, LCD TV’s circuit design will be more personalized, manufacturers can produce LCD own request glass screen specifications, which greatly increase the procurement of voice.
Into upstream, greater control of their own “destiny”, as Hisense, TCL, Skyworth and other manufacturers of common knowledge. Hisense Electric Ying Yang, general manager of Guangzhou, also told reporters that build their own LCD module plant, its position in the industry chain increased from the end to another height, “At least, the product price changes, much greater autonomy.”
After 10 days, the domestic air conditioner industry leader in Zhuhai Gree Electric announced a joint venture with Daikin fully into the inverter air conditioning. With last year’s US co-operation with deep plowing Toshiba Carrier frequency air conditioning, domestic air conditioning industry giant “up” the momentum is evident. Gree chairman Zhu Jianghong said joint venture with Daikin inverter compressor and precision molds. These two, the former director of all non-domestic enterprises. America’s press spokesman Zhi-Guo Zhang said the U.S. will be jointly developed with Toshiba Carrier frequency conversion air-conditioning of new products. There is no doubt, “up”, to allow more domestic
Home Appliances
Manufacturers control over productive resources, from a purely commercial manufacturers to create change.
“Cooperation – solo – cooperation” model to enhance
“Joint venture is definitely mutual benefits.” Zhang Zhiguo, said to reporters questions. He said that technology and management continue to be a household electrical appliance enterprises lack the competitive element, through the cooperation at different times, companies can achieve their own level.
Reporter learned that, in these two joint ventures in the United States and Griffith were 60% and 51% controlling stake. Konka vice president He Jianjun group that, while home appliance manufacturers to conduct the “cooperation – solo – cooperation” cycle, but each has a new co-operation to upgrade. He said that before the domestic manufacturers make more use of plants, artificial as the conditions of cooperation, and now both more capital, technology and market aspects of joint cooperation, which has domestic appliances business is not what it shows.
“Why now? We have long hoped that cooperation with foreign manufacturers produce LCD modules, but no one wants. Now, on the one hand because of the financial crisis, the other domestic appliances manufacturers improved market position, grasp the technology Conscious of the need cooperation of foreign companies. “Although the partners did not disclose the Konka, but Sun Wenbo involved in the talks told reporters.
Reporters found
LG
Chi Mei and other manufacturers are also in activities related to high-level site. And Skyworth, TCL is with the LG,
Samsung
And other partnerships. Changhong is not the LCD camp, are planning their own production as early as the plasma screen.
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